IQOS

IQOS is the leading global brand owned by Philip Morris International and a pioneer in heat-not-burn technology. This system heats real tobacco instead of burning it, preserving the authentic tobacco taste while eliminating smoke, ash, and lingering odor. IQOS devices such as IQOS ILUMA and IQOS Originals operate exclusively with specially designed tobacco sticks like HEETS and TEREA. These sticks are available in various options, including classic tobacco profiles as well as menthol and fruit blends, delivering a cleaner, more consistent experience aligned with a modern lifestyle.